Tuesday, March 4, 2014

What is a naked trademark license?

If you have a trademark and enter into licensing agreements where you do not oversee and monitor the manner in which your mark is used by the licensees, you risk a "naked license." Having a naked license means your trademark is no longer valid, because it no longer is source identifying.

If you have a mark and want to license it to others, make sure you enter into licensing agreements negotiated at arms' length. If you let other companies use your mark without conditions, it will result in a naked license.

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